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We chat to Dual Olympian, Elka Whalen about how she juggles her swimming career with being a mum...

We are so excited to announce our newest mama muse, Erin. Erin's beautiful daughter Luella, has a rare type of epilepsy called West syndrome, meaning the 10-month-old has hundreds of tiny seizures a day. She is raising awareness for West Syndrome, searching for a cure and being the best mum a little girl could ask for - all at once... How would you best describe yourself? If I am being honest I find myself back at the drawing board on this one. A lot has changed in my life since having a baby, and the transition of self is one...

A good baby and children’s sunscreen should not only provide full protection (SPF50 +) against the sun’s harmful UVA and UVB rays, but it should also be pleasant to use. All sunscreens are not created equal and the main difference is in the quality of ingredients. Severe reactions and allergies in children are often taking place regularly due to the base chemicals such as the preservatives and low-quality ingredients in many sunscreens.Our SPF50+ sunscreen for delicate skin uses high quality, ingredients sourced locally which are formulated to consist of the highest UVA and UVB protection available on the market. We don’t believe...

Eczema in children is often developed from contact with irritating chemicals or fabrics. Your baby’s skin is 20-30% thinner than your own...